Results not typical
I was watching TV and saw an ad come up for Nutrisystem. There were 3 women; one lost 83 lbs, another 3 dress sizes and I really don’t remember what the third one said because I was too stunned. Underneath each results listing there was the line “Results Not Typical”.
Um…why would you buy something that basically says, “We get great results, but most of those results are flukes so don’t expect much”? What results are typical? Yet, this company is doing great! Hundreds of people sign up every month because they want to lose the weight without having too work hard. If weight loss were easy, we would all be thin.
From now on, every time I meet with a potential client and they ask me about my success stories, I am going to start the conversation with “Well listen, these results aren’t typical”. I wonder how many new clients I will get!
